Jul
4
2017

The Male Mindset When Choosing a Stylist

by Mae Williams for Cleveland, Lakewood, men's grooming

In the last several weeks we have had an increase in men who are switching from barber & chain to our salon. I think it is safe to say, they are seeking better service and attention to detail. 

Historically, men have gone to barbers for all their grooming needs. In the old days, it was a place for men to catch-up and chat about the news and things happening in the neighborhood. Fashion for men has given men more options to look outside of the barber to capture a different look with hair, especially men who desire to have longer hair. Today, men have many choices for getting a haircut. Those other choices are discount chains, female salons, men salons. The male mindset has really changed in that, men care more about their haircut longevity, over all appearances and convenience of time. Most salon cuts will hold its style 4-6 weeks, versus a weekly cut at the barber. Guys today do not all want to sit for hours at a barber shop. They want to spend more time doing other things. Clients are busy and with that in mind, men like to book appointments that fit their schedule. With current technology, online booking is available for convenience  at menscutslakewood.com. Not to mention, more men are willing to pay more for a different and gentler experience. Of course, guys won't admit it, but they want a little pampering too. Women sees things esthetically different than a male. Most women are licensed stylists and so the education & training is more about fashion, styling and looking your best. In addition,females stylists are generally more on top of sanitation of tools due to the fact that we are required to take CEU classes to maintain out licensure in Ohio.

Is a ten minute $10.00 cut going to hold its style? I would say, "No." If you want a great cut, invest in yourself and spend a little more. A stylist with 3-5 years who continually is educated will be a better choice.One has to remove the discount mentality. Discount hair chain salon concepts have destroyed the the respect stylist deserve in our salon industry. A  10 minute haircut will never garner the same results as a 30 minute focused haircut. As the saying goes, you get what you pay for.  If you get your haircut at Men's Cuts in Lakewood, it will cost you approximately 76¢ - $1.00 per day to look your best.  Don't you think, you are worth $1.00 a day. So go ahead, book online now. We look forward to seeing you.