The life of a modern man is complicated and chaotic (sort of). I barely have time to remember to eat, let alone remember to buy groceries. And I most certainly don’t have time or the patience to remember to buy menial products, like razors. In fact, ever since I’ve been shaving, purchasing razors has been a struggle. Was I paying too much or was I not paying enough? Did the quality of expensive razors outweigh the value of cheap disposable razors? All the while I was having this ongoing internal debate, I had another thought: this is not what I want to be worrying about.
Like most of you, I had seen the viral YouTube video and the commercials for Dollar Shave Club. It sounded like a great concept, but isn’t that what marketing departments are paid to do? Eventually, I decided to give it a go.
Here’s my take:
When you first sign up for DSC, you can your razor from three tiers: “good, better, best”. I read this as: “slightly hairy, moderately hairy, and very hairy”. The “good” tier is a one blade razor called “The Humble Twin”, a classic two blade razor. The “better” tier is called “The 4x”, a, you guessed it, four blade razor, equipped with a 90 degree pivot head. Finally, the “best” tier, called “The Executive”, is an advanced six blade razor with a built in trimmer. Being the baby-faced blonde that I am, I elected to go with the middle tier. Regardless of the tier you choose, your first month is $1. What’s the catch? No catch… yet. For $1, I received the razor handle and 4 blades. I think it’s important to note that each tier has a different handle that is only compatible with the blade you select. So while you get a free handle at first, if you were ever to want to switch to a higher or lower tier razor, you would have to purchase a new handle.
About 8-10 business days, which is longer than I would have hoped, my first DSC delivery arrived. For a company like Dollar Shave Club to truly stand out and make their mark, presentation is crucial… and they nailed it. Inside my package was not only my handle and four blades, but also a free sample size bottle of Dr. Carver’s Shaving Butter and a copy of DSC’s monthly magazine, called The Bathroom Minutes (which is a phenomenal read).
My first shave was basically everything I hoped it would be. I had a close, smooth shave and because I used the Dr. Carver’s shaving butter, my skin felt refreshed and moisturized after. Over the next few weeks, everything seemed to work perfectly. Each blade lasted the allocated week and I was ready with the next blade on deck. My after work bathroom breaks had also become more enjoyable, thanks to The Bathroom Minutes – seriously, a phenomenal publication. It was a perfect month… well, as far as shaving and using the bathroom go…
One of the biggest selling points of DSC is supposed to be the automation. Never having to worry about making sure I was covered on razors and only having to use each blade for seven days is why you join. Unfortunately, this is where I ran into trouble. I received my first box was delivered on February 8th. In an ideal world, I should have gotten my second box on March 8th. But life is not ideal. I received my second box on March 15th. While it’s not the end of the world, I was forced to use my last razor blade for two weeks instead of one. My third box arrived on April 20th. My forth box just arrived this week… May 9th. Yes, I know, this is the ultimate first world problem, but if Dollar Shave Club is going to use constant automation as one of its core differentiating values, at least do it right.
On a more positive note, I did utilize the feature of purchasing other shaving products from DSC to be included in my box. I ended up purchasing a full tub of Dr. Carver’s Shaving Butter and even splurged on the Repair Serum. In my opinion, this is one of the best perks of Dollar Shave Club. They offer a wide variety of great products not only for shaving, but for hair cleaning, hair styling and skin care. Conveniently, I managed to time up my DSC delivery to be about a week after my monthly haircut schedule, so I’m able to get feedback from my Men’s Cut Lakewood stylist about what type of product I should be using, and included it in my DSC box.
Aside from my slight automation trouble, I would say I am very pleased with my time with Dollar Shave Club. I haven’t tried the competitors (Harry’s), and am curious, but for now I’ll stick with DSC. Have experience with subscription based shaving products? Share your thoughts!