It’s a big week for celebrating love. It is also a big week for florists, jewelers and candy stores. Even though the actual Valentine’s Day was few days ago, the celebrations continue the entire week. Valentine’s Day is a very big day for everyone whether you are single or in a relationship. In fact, according to Entrepreneur, there are a lot of people that buy gifts for their friends and even for their pets! People don’t plan that much in advance for Valentine’s Day gifts (unless you are making a much larger purchase such as an engagement ring, which we will discuss more later). They buy last minute gifts such as flowers or candy.
The Stats Behind Valentine’s Day
Valentine’s Day is a big retail holiday and there are many stats and data about spending for the holiday. A 2013 CNN article, shares some eye opening statistics about Valentine’s Day from how much money is spent overall to home much someone spends on their pets for the holiday. Fortune also shares some fun information:
- The average person spends $130.97 on Valentine’s Day
- The total spending on gifts for Valentine’s Day is over $18.6 billion with $1.6 billion spent on candy, $1.9 billion spent on flowers and $4.4 billion spent on diamonds, gold or silver
- 64% of men buy flowers on Valentine’s Day while 36% of women buy flowers on the day
- There will be 151 million cards exchanged on Valentine’s Day
- The most common items purchased on Valentine’s day are a box of chocolates, diamond earrings, a dozen roses, a dinner for two and a bottle of champagne.
Valentine’s Day Proposals
Did you get engaged this Valentine’s Day? If you did, you are not alone! There are conflicting reports where some people say don’t get engaged on Valentine’s Day, while other say that is the best day to get engaged. But, overall Valentine’s Day is a very popular day to get engaged. In fact, 50% of marriage proposals happen on Valentine’s Day. In 2013, Huffington Post shared information that 6 million people expect or are planning a marriage proposal on Valentine’s Day and that isn’t supposed to change much for Valentine’s 2017. The average cost of an engagement ring is around $2,500. Each engagement is individual to the couple with personalized touches and speeches.
Valentine’s Day History
Do you know the history behind the romantic holiday? The celebration goes back centuries. The holiday can base its history on Christian, Roman and pagan traditions. The name of the holiday comes from a Catholic saint (Actually there were three with similar names), Valentine or Valentinus, all of whom were martyred. One story had the saint marrying Roman soldiers, who at the time, the Roman government would not allow to marry and another myth said the saint helped early Christians escape persecution from the Roman leaders. The month of February was chosen to celebrate Valentine to coincide with the pagan celebration of Lupercalia set around February 15th. Lupercalia was a fertility festival dedicated to Faunus, the Roman god of agriculture as well as the Roman founders, Romulus and Remus.
Written Valentine greetings can be dated back to the early 1400’s. American’s began exchanging hand-made valentines in the 1700’s. The first mass-produced valentines, made of real lace, ribbons and colorful pictures, were created in the 1840’s by Esther Howland. Today, millions of Valentine’s Day cards are exchanged.
If you got engaged this Valentine’s Day, congratulations! As you and your finance are planning your big day, don’t forget that Men’s Cuts offers groom and groomsmen services to look your best on your wedding day.