What's New at Men's Cuts?

Jan
23
2018

Men’s Cuts, No Longer Just For Men

Today, women are looking for new ways to look and feel professional. They are also looking towards new fashion statements that showcase power and sophistication. That's why Men's Cuts is no longer just for men. Today, many women are ready to embrace a professional, sophisticated, and precision cut and that's just what they will find in a hair cut, Rocky River Men's Cuts offers.

Meeting the Needs of Local Wash and Wear Women

Men's Cuts is now adding a women's Women's Pixie, Bob, Stacked, and Short Layer cuts at our Rocky River location. Is it the right option for your needs? For many of today's women, it is exactly what they are looking for.

You're busy. You are not only working to build a career, but you're building a family and carving out the life you desire. Along the way, you want to look your best, but you don't want to spend hours behind a mirror or even in a salon. 

This is exactly what today's high powered or soon-to-be professional woman wants. If you are looking for a precision cut – no matter what your style or needs are – and you want it done quickly while you are on the go, Men's Cuts is the place to be. You'll find that when it comes time for a hair cut, Rocky River women are finding that this type of service is exactly what they've been looking for throughout the area.

What Women Can Expect

When you come in for your appointment, you are able to get a beautiful precision cut from our team. You will love the way it feels and looks. You can choose from a variety of styles

 – this particular method works very well for women who have a bob cut, pixie cut, or other similar looks and want a fast trim and shaping. These women's cuts are perfect for those who are busy and do not have a lot of time to wait.

Women's cuts like this are only $55 for a Pixie, Bob, Stacked or even a Short Layer hair cut. 

Why Wash & Wear Women Choose Us For Hair Cuts?

For the modern woman who has a limited amount of time, but has the passion for leading for success, our services are an exceptional solution. You do not have to spend hours at the salon. You do not have to look shabby either.  Stop in, get the trim and styling you need, and get right back to your day. You can always come in before a formal event or big meeting, or schedule your appointment in advance just to get your hair taken care of so you look your best.

For those who are looking for a Women's Pixie, Bob, Stacked, or Short Layer hair cut, Rocky River's Men's Cuts is the best choice. Give our team a call to learn more about this service or for any other service you need.

Dec
22
2017

Celebrating Men’s Cuts in Rocky River

About 5 years ago, I began my quest to open a salon catering just to men. At the time, I was laid off from a position selling granite. The market in 2010 was not so great after the bubble burst in 2008. In addition, I had finished a year at Virginia Marti for Interior design, then opted not to go into further school debt, since there weren't very many jobs out there in. I consulted with my husband and family for ideas. What was I going to do to reinvent myself in a down market. I needed to do something that used all my design skills. Haircutting was my other alternative. When I got licensed after graduating college, instead of getting a masters degree, I got a cosmetology license as a fall back. I never thought I would years later, own a men's salon. If you had asked me 20 years what I would be doing, I would have said graphic design and or interior design. Lucky for me, my husband is supportive of my creativity. I did some soul searching, consulted relatives and friends to get ideas. I looked in Boston and NYC to find a design concept. The idea of creating and designing a vibe and interior space that would be mine was thrilling. To offer men an alternative haircut experience from from a chain or barber seemed ideal.

Fast forward 5 years later, I closed my shop and am now renting a chair. I have no regrets. It was a great experience. I learned a lot as a entrepreneur and about myself. It was and is so much more than just cutting hair. It is all the behind the scene things like networking, marketing, troubleshooting anything technical, making sure things in the shop were kept organized & clean. I was constantly pushed out of my comfort zone thinking and problem solving. Although the doors to the space I created are closed, I am still enjoying the business I built and Thankfully many of my clients have followed me. 

What I learned about owning my own business? "Employees are the hardest to manage." When their personal life drastically changes it can have a devastating effect on the business. Now that I have had a taste of owning and managing employees, I am far happier being solo. There is a something to be said about not being a boss. It is Freeing!

I applaud anyone who wants to strike out on their own in opening any small business. It takes guts to do it. It is a lot of work. One has to be being willing to take risks, to accept things as they occur and find solutions that fit your business model quickly and efficiently. Having said that,  I think adapting to change and seeing what is in the future is one of the hardest things to visualize. When the opportunity to change my location presented itself, I grabbed it. Timing is everything.

I love being closer to home in Rocky River and working only by appointment. This arrangement provides me the best of both worlds.

My new location inside the Eternal Salon & Loft at 19063 Lake Ave is in Old Detroit. The vibe is casual. Each person rents & runs their own business behind the chair. The place is spacious and friendly. Imagine 9 different businesses under one roof. 

In this new spot, I can now add women back into my schedule for haircuts. Up until I opened my salon, I cut primarily women. 

If you are new to the area, we are surrounded upscale boutiques, great food and shopping. If you are hungry, there are plenty of places to eat nearby. There is CYC, Salmon Dave's, Flipside, Tartine's, Heinen's and Burntwood all in walking distance.

 

The Men's Cuts logo is in the window to the right side of entrance. The door is black and there is colorful, creative hand written chalk all over the door. In keeping things simple, I have booking online 24/7. For those who prefer to call just leave you name and number and I will call you when I am between clients.

Nov
1
2017

Men’s Cuts is Moving From Lakewood to Rocky River

For those men looking for a hair cut, Rocky River now offers a new solution with a familiar face. Men's Cuts, one of the more well known establishments, previously located in Lakewood, is moving into town and bringing with it, its style, trendy cuts, and high end appeal. Starting on December 4, 2017, Men's Cuts will service to both existing and new customers at its new location at 19063 Lake Road, Rocky River, Ohio 44116.

Moving Information for Existing Customers

Men's Cuts has built a strong reputation of providing high quality service and one-on-one personal care to each one of its clients. It's a relaxed and friendly environment that has served it well for some time. Owner Mae Williams opened the current location in December of 2013 and is hoping to reach new clients with the move to Rocky River.

Men's Cuts will be moving from Lakewood to Rocky River at the end of November. The salon's last day of operation in Lakewood will be November 29, 2017 and the first day it will service customers in the new Rocky River location will be December 4, 2017. The good news is this new location is just a matter of minutes – and about 1.5 miles – from the existing, established location in Lakewood.

The new Men's Cut location in Rocky River will be inside Rocky River Business "Eternal Salon & Loft". Men's cuts will be renting a chair at this location for its previous and new clients.

What About the Services Offered at Men's Cuts?

Here's the good news. The high quality service that Men's Cuts has become known for will not change. The company's core mission is to provide men with haircuts in a relaxing atmosphere that offers features like neck massages along with a friendly atmosphere. It's a low key location without all of the rush involved. And, the quality of service provided will not go unnoticed. We will continue to provide specialized services for men due to their high skill level in this area.

Additionally, all of the services offered, along with the pricing and hours of operation, will remain the same. Lakewood clients are encouraged to visit the new location in Rocky River, of course, to obtain the same services they've been obtaining.

Booking an Appointment

Men's Cuts will continue to operate its website and, as a result, its online booking service. This is a popular feature that the company offers and it will continue to be available. The location takes appointments only. To accommodate the flow of customers and clients, Men's Cuts does not take walk-in appointments. Please call prior to arriving.

When it comes to getting a hair cut, Rocky River residents can now rely on the team at Men's Cuts to provide the same exceptional service and care that they provided at the Lakewood location. The new location is within Eternal Salon & Loft, at 19063 Lake Road in Rocky River. Book an appointment today for a trim or a brand new look in the new location.

May
30
2017

Stylists vs Barbers – What is Right For You?

In a previous blog post, we touched on the biggest differences between a stylist and barber to help to determine which is the right fit for you. A barber’s primary strength is short hair styles, such as the buzz or the military cut, and hot lather shaves. Barber shops provide a certain atmosphere that some men are looking for.  The type of atmosphere where we talk sports and cars and not much more. Stylists, on the other hand, have more of a focus on more advanced hair cuts. Stylists use both the clippers and scissors and are trained in longer hair for men. The atmosphere at salons tend to be much more relaxed, laid back and conversational.

Deciding between a stylist at a salon or a barber can be an incredibly difficult decision, as a male myself, I know. But that is only half the battle. The next question then becomes reputable chain vs small, specialized boutique. Men’s Cuts, for example would be a perfect example of a small, specialized boutique. Mae and her staff are extremely knowledgeable on a wide range of styles and cuts and the boutique atmosphere means you’ll pick up the conversation right where it left off at your last cut. On the other hand, a more reputable chain, such as Great Clips, tends to provide a certain level of comfort to us men. We know we won’t be in that chair for longer than 15 minutes at the maximum and we know exactly what we are going to walk away with. No suggestions about new ways to style or new cuts that would fit our head well, just a simple, easy cut. And for some, that is perfect.

Whether you ultimately decide to choose a barber or a stylist to maintain your hair is completely up to you and almost all personal preference. Believe it or not, as of right now, every barber and stylist in the state of Ohio is a licensed professional. This is very important, not only to us men considering we are putting our complete hair trust is these individuals and will have to live with their work for the next 4 to 8 weeks, but also to those in the industry. This keeps the stylists and barbers updated on trends, practices and knowledge. The steps to become a barber, for example, can be rigorous. The first step is education. A barber-in-training must complete 1500 hours of study and practice and before they are able to graduate from barber school. Depending on the state, the next step for a future barber will be testing in the form of both a hands-on and written exam. Once passed, there will be some fees and dues to pay, and then they apply for their license. This ensures credibility and keeps us patrons relaxed knowing our barber is qualified.

The process for a stylist is a bit more advanced. Instead of simply logging a number of hours, stylists are taught through a more structured process. Through a 9 month to 2 year program, stylists are educated and taught to cut with scissors, some clippers, tease, braid, use all types of hot irons, color, blow-dry and finish for a complete look. In the past, it was more common that stylists did apprenticeships in high end salons to gain more knowledge in providing a better cut. Having said that, any stylist who works alongside experienced top stylist become better through that interaction. One can't help but learn and to improve when you are in that surrounding. Stylists are also more interested in fashion and grooming. Expect to spend 30 minutes or less in a chair for a great cut, 45 minutes if you have long thick hair or just hair that is not been cut for 3-6 months. Stylists are more open to change, in fact they welcome it.

Interestingly, chain salons have begun to pop up more and more, focusing on providing convenience. Many of these chains pride their services on time. Somewhere between 7-10 minutes is the allowed time for a cut and convenience. This works for people on a budget and for those who are not as particular about their appearances. I call it the express haircut.

As a boutique stylist, Men’s Cuts opened to give us men a better alternative to a barber and chain. They truly want us to have the freedom to wear our hair short or long, straight or curly.

As of recently, some states have begun eliminating the need for the license. The problem here is that anyone can advertise themselves as a stylist or a barber, with no training or possibly no experience. This leaves us consumers in the dark and creates a hostile industry for those who earned it. Luckily, Ohio is not one of those states considering eliminating the need for a license (as of now).

Image result for men's cuts  lakewood

 

If you’re ready to make a change with your look, schedule an appointment now with Men’s Cuts. Mae or Anna are ready to give you the best cut you’ve ever had!

May
25
2017

Men’s Complete Guide to Hair Product

As men, choosing the right product for our hair can be a nightmare. With some many different options and variations, it’s almost impossible to distinguish what is actually made for your hair style and what is for hair totally different than yours. To make life easier, I went ahead and created a guide to hair product, so we men can easily sort through the options and determine the right product for us.

If you still have questions, ask your local Men’s Cuts stylist what is right for your hair and your next haircut. It’s their job and they know best. 

 

Pomade

Pomade can be great not only for the style of your hair, but also the health of your hair, which makes it an attractive candidate in the hair product race. Intended for men with hair on the thicker side, pomade provides a medium to high hold with some shine. Pomade works best in short to middle length hair styles and allows you to restyle throughout the day, allowing you to transition perfectly from the office to happy hour.

 

 

WaxImage result for mad men hair

Wax can be used for a wide variety of hair lengths and styles, but it’s typically best for shorter styles that require a comb, such as a side part or spiked hair. Basically imagine any character from Mad Men – that is wax. Typically a medium to high hold with a low, matte shine, wax is for the straight-cut professional. Curly-haired men beware, though, as wax has a tendency to clump in hair that isn’t relatively straight.

 

 

Gel

Gel is the classic hair product we all know and probably hate. It is almost a rite of passage for men to try hair gel at some point in their life. Gel is a product where quality absolutely matters. The difference between cheap gel and a more expensive gel can be seriously substantial. Gel typically provides the maximum hold and a high level of shine. As you can image, gel is not great for your hair. It can cause anything from flaking, excessive drying leading to dandruff, frizzing, to broken hairs. When done right, gel can look good but once it’s in the hair, it’s best not to touch it again for the rest of the day.

 

 

Cream

Cream is a subtle product typically for men with medium to longer hair styles. With a light hold and low, natural looking shine, cream simply gives your hair direction without locking it into place. If you’re looking for the classic bed-head look, cream is the product for you. Best for thick, coarse or curly hair, cream is also commonly used as more of a conditioning lotion for hair rather than styling product.

 

 

Paste

Typically the most versatile of all products, paste is the workhorse of hair products. The beautiful thing about a paste product is that it can work magic in almost any length or style. This allows you to use the same product from one hair cut to another, even as your hair grows. In short, damp hair, paste provides a medium hold with a matte finish. In dry hair, paste gives you more of that messy, bed-head look.

 

 

Clay

Clay is a pretty comparable product to pomade, however clay is typically a bit stickier and provides a stronger medium to high hold. Clay gives your hair a matte finish with plenty of texture and volume. Clay is a great product for the modern haircuts that require a high hold without losing volume to your hair. As an added bonus, clay can be great for your hair as well, providing minerals and nutrients without drying it out.

 

 

Hair Spray

Hair spray is something that maybe should have stayed in the 80’s, but didn’t. More times than not, hair spray is actually used best as a protective helmet applied to already styled hair. The hair spray keeps the styled look in place, even in active or high stress situations. Basically, hair spray makes your hair convertible proof.

 

And now, a chart that explains everything:

Oct
24
2015

Men’s Cuts in Lakewood, OH offers Great Cuts, Neck Massage and Facial Massage

Look no further when you want great service. At Men's Cuts, you talk we listen. The atmosphere is Simple, Relaxed & Friendly. After a long day, all you want is a great cut and great service. This is why men choose us. We keep it simple. Kristen, Mae and Erin are stylists who specialize in men's grooming.images

Coincidentally, with the all the construction downtown and on the Shore way from Lakewood to Cleveland our clients are requesting the neck massage with their haircut. The reason is simple; it relieves tension. Do you work all day at a computer, get stuck in traffic, the neck massage and facial massage is a sure winner. Men love this service and they get it done along with their haircut service. It is little pampering at the end of the day made for you. And remember, we can cut almost any haircut. Go ahead and save a picture of a haircut you have always wanted, but never got from your old barber. We welcome hairstyle changes. So go ahead, brag to your colleagues, we are so confident you will like your results.

We are the best barbershop on the Westside of Cleveland.We have clients that travel from Parma,  Westlake, Avon, Avon lake, Bay Village, Rocky River, Downtown, Fairview Park, West Park. We are located between Merry Arts and Jammi Buggars restaurant. Call today for an appointment. We do take walk-ins appointments are preferred. Master Card, visa American Express, Discover are accepted. Our hours of operation are Mon. -Wed. 12-8, Thurs. 11-7 , Friday 9-5, Sat 9-5. 440 799-8887

 

Oct
1
2015

Stylist at Men’s Cuts Offers A Solution for Aching Feet

imgres-1As a Men's hair stylist, we stand for 1-3 hours on our feet. About several weeks ago, I was experiencing pain in my metatarsals. The pain started in nerve between the 3rd and 4th toe. The medical term is Morton's Neuroma. I somehow inflamed the nerve. This sort of thing can happen by wearing the wrong sandal. Some how the weight on my foot shifted because I was wearing Birkenstocks and fashion sandals. Usually side open sandals like Birkenstocks distribute the weight of your foot evenly. There is a little bump in the sandal that separates your sole and toes, that bump hit my fourth toe nerve incorrectly and I started to develop a callous there. Once the pain starts, I scramble to figure out what shoe I can wear. The first few days I had to ice the bottom of my foot, then I would massage the sole of my foot, but especially the area between the third and 4th toe. The ice and massaging release the nerve somehow and helps with inflammation. Afterwards I wear tie shoes, or shoes that have cushy inner soles under foot. The toe box should be roomy enough to let the toes spread. This helps with standing all day as well as preventing inflammation in the nerves of affected area.

I am a shoe horse. And by that I mean, I love shoes. But I now have to rethink my choice of shoes and comfort is a big dealIMG_3001. The fact that I stand on my feet so much, I now rank shoes by comfort first, then style. Another thing is the structure of my feet pad I think have thinned. What I wore 2 years a go, is no longer comfortable, so what do I do?

In the last year, I have purchased 7 pairs of new shoes and sandals. All of which have their short comings. The prices range from $19.99 to $398.00. Sadly each pair hurt for one reason or another. My sandals which ere designed to imitate Birkenstock, aggravated and triggered Morton Neuroma. Another shoe from the foot source was described as the most comfortable show, made my foot sweat and ache. The nylon fabric did not allow for breathing. I have relegated those to walking the dog. I purchased a pair of Cole Han flats. In my past experiences, well made leather shoes are the most comfortable. The mold to your foot. Well, I love my Cole Haans, but can't wear them daily like I did in my 20's. 

This fall I got a  pair of Frye Boots.  I figured out that I have to wear thick socks to pad my feet since Frye boots do not offer any padding for the sole. So far so good. Again,  tomorrow I will wear a different pair of shoes, just so my feet feel good.

 

Sep
11
2015

Country Club Members in West Lake & Avon like Men’s Cuts

imgresLooking for a new place to get your hair cut? Has your barber retired? Then you need to stop in to Men's Cuts in lakewood, Ohio. Why? Boomers who want a little pampering and gentler touch, switch to female stylists at Men's Cuts. The reason being is simple, the service and attention to details. Female barbers/ stylists treat their clients with more care and are more concerned with how your hair looks when compared to a male barber. 

As a general rule, women want to make sure their clients look and feel good when they leave. At Men's Cuts, we offer  great value with a relaxed. The Fix plus is a favorite for $30.00. A second favorite is the Fix with a facial massage. Oh, If you have a stressful day, a neck massage is available for an additional $5.00. Invest in yourself and enjoy. 

mclogo_finalWe are open Monday-Wednesday 12-8PM, Thursday 11-7 ,Friday & Saturday 9-5. You can call and make an appointment., book on line from your phone or walk-in.

From Westlake we are 10 -15 minutes away. Parking with meters is a available for .25¢ a half hour.  Call now for your next appointment 440 799-8887. Ask for Mae, Kristen or Erin.

 

Sep
6
2015

Boomer Men 50+ Want to Look and Feel Good


cbe8ba8214b5afef7d503438ca523d5b_baby-boomer-grandparents-barbara-graham_featuredImageHow was your last visit at the neighborhood barbershop you went to as a kid? Chances are your childhood barber has retired or passed away. So where does that leave you? You are an accomplished guy, kids are grown, you are getting closer to retirement or have retired and want to look good. Your wife or girlfriend tells you to go to her stylist, but you hate the idea of sitting around a bunch of women with foils and nail polish. You float around in search of a a place and try different barber shops, chains and walk-out with a cut, images-2but with NO style and leave feeling like it was a chore.

Maybe, it is time to Google...Men's Cuts Lakewood. Go ahead read the reviews...this is where you need to get your next service. How about checking their Face book page. And if you are tech savy, you can even book your own appointment.  After all, you want service. You want quality and you want a stylist that remembers the details that make your look and feel special.

Why Men's Cuts of Lakewood, OH. We are not a chain. We are an independently, locally owned salon just for men. It is your best alternative to simple grooming needs. Mae, the owner and stylist opened the salon to give men an alternative to styling and grooming. She keeps it simple. You will just have to try it and see for yourself.

So what is the difference between a barber shop and Men's Cuts? We are stylists. We are trained & schooled completely different. A barber goes to barber school. A stylist goes to a cosmetology school to learn about hair, skin and nails. Female stylists are see things very differently than a male barber. Women are  naturally more nurturing, gentler  and more detailed with clients. We want you to look good in short or long hair. A stylist is just more versatile when it comes to service. 

Barber shops are full of testosterone with lots of talk of sports & politics. Most only operate on a walk-in basis. Some offer libations. If you have an hour or more to sit and wait your turn and all you want is a short haircut, then this is the place for you. Many close after 6PM. No wonder you have to wait til Saturday morning.

A chain as we know it, allows you to walk-in, sit for about 5-15 minutes and 99% of the time you get a a stylist, but you get whoever is available. In this instance, you are impatient, you are probably the guy who doesn't care about the cut and is frugal. You see no value in investing in your appearances. 

Men's Cuts friendly, relaxing vibe and convenient hours is what our Boomer customers enjoy. We don't want men sitting around waiting. So we now offer a solution, on-line booking. You can see what is available before driving to us and or walking - in.  It saves you time and gas. 

We know you would rather be golfing, doing yard work, the gym, or relaxing at home. Most men use a smart phone for everything, now you can book your appointment and see what is available from where ever you are. Another easy option we offer is rebooking when you leave. Don't worry, we will send you an email and text reminder. 

"It is more than a haircut" says Larry Gilbert, who is Mae's regular client. Larry is boomer, a semi-retired professional who discovered he could not get into his barber one day and did not want to wait in line. So he picked up his phone and made an appointment for Men's Cuts. He has never looked back. Larry had been going to the same barber for over 30 years." Most men can get a haircut anywhere. But when you walk into Men's Cuts, they treat you with care. The conversations are fun and light, its relaxing, especially the facial and neck massage. When you go to a traditional barber, you sit and wait your turn, it is perfunctory. You don't feel special."

Many of our clients relish getting a shampoo with the aroma therapy towel because it is relaxing. The Fix Plus with a facial massage  is the perfect solution to a boomer male who would like a little pampering and hot lather neck shave. When was the last time your barber pampered you?

Larry  is a perfect example of a very busy man, with  very active lifestyle and who wants to look and feel good when he leaves his appointment.  He always rebooks his next appointment just before he leaves so that he can specify the time that works for him.  Men's Cuts sends out a email and text reminders. Best of all, Larry gets a Larry got a got a thumbs up from his wife. 

imagesWe don't exclude men who are bald. Why let the guys with hair have all the fun. Men who are thinning or bald can come in and enjoy a scalp,  facial massage and beard trim. If you are in a wheel chair, don't fret, we are wheel chair accessible. There is no reason why any man can't look and feel good. Have you been recently hospitalized at Cleveland Clinic or University Hospital? There is nothing like a scalp & facial massage  to remove the scalp oils  and to add circulation back into your skin after being bed ridden. You will feel refreshed.

Have you gone completely grey and up for a job promotion? Hair color for men has changed. It isn't what your mother did and you won't look like you stuck your head in an ink well. We have color specific for men that will enhance. We do not DYE your hair. The best is it takes about 20 minutes and you can do it with every hair cut. Some men actually color their beards to match their hair. It creates handsome finish.

We value your time and expect the same in return. With that in mind, we have a 24 hour cancellation policy. Should you need to change your appointment,  just edit your appointment on-line. However, if you make a same day appointment and suddenly need to cancel, you will need to call us to cancel. 

Ok enough said...go ahead....read our reviews and book now.

 

 

 

Sep
1
2015

Men’s Cuts in Lakewood Offers Convenience and Service

In this day and age, no one wants to sit in a chair for two hours waiting to get a hair cut. In fact walking-in appears to be the convenient in theory, but only if you can get serviced that very moment and only if it is a chain with 6-9 stylists on. We are not a chain.

Men's Cuts does take walk-ins, but there may be a wait. Many of our customers, make appointments and book online.  Retirees, entrepreneurs, sales managers with flexible hours should take advantage of a haircut services between 12-4PM. Our Hours are: M-w 12-8, Th 11-7 , Fri and Sat 9-5

At Men's Cuts, you can book your own appointment and see what is available 24/7 from your phone. Men love this feature. You never have to walk-in or call in. We will even send you an email and text reminder because we know how busy you are. We are here to help you maintain your good looks.

We are open Mondays when all other barbershops are closed. Our hours on M-W are 12-8PM. The last appt. is always a half hour before we close. You really have no excuses left as to why you could not get a hair cut.5Q4A9504_web_maecutting

Are you going for a job interview? Are you over 50 and looking aged? Want to look your best on your wedding day? Interested in growing your hair out, but not sure what hairstyle will work? We have  solutions. You are also welcome to saving pic on your phone to show us. Show us and we can partner together on your grooming goals.

Do you have dry skin and want a moisturiser that works? Stop in and try our facial massage and RSVP skincare for men. Remember we are here to help.

Booking online is bonus for a very busy man. You can call us and if we can't get to the phone, don't worry. Leave your name and number and we will call you back between clients. Our stylists Kristen, Erin and Mae are highly skilled and patient. "Look Good and Feel Even Better.